Website Redesign Strategies: When and How to Revamp Your Online Presence

Nov 1, 2021 | Marketing

Your website is competing with itself. If it is better than it was last year, it has no competition.

Getting your website better UX, get it redesigned, redesigning will improve your brand impact and with new technology and better UI, UX you will see better results with more sales. Redesigning your website is a strategic decision that can significantly impact your online presence.

When to Redesign:


1. Outdated Design:

If your website looks outdated compared to current design trends, it may be time for a refresh it new and better UI design.

2. Mobile Responsiveness:

With the increasing use of mobile devices, ensure your website is fully responsive. If not, it’s a critical reason for a redesign.

3. Poor User Experience (UX):

Your web analytics tells you a lot, high bounce rates, low conversion rates, are negative feedback about the user experience indicate a need for improvement.

4. Changes in Branding:

If your brand undergoes a significant change, such as a new logo or messaging, your website should reflect these updates.

5. Technological Advancements:

Consider a redesign if your site is not leveraging the latest web technologies. New technologies will improve website performance and reduce load time.

6. SEO Performance:

If your website is not ranking well in search engines, a redesign with a focus on SEO-friendly practices may be necessary. Changes in a website give positive feedback to Google and other search engines. It becomes alive again.

7. Security Concerns:

Regularly update your website’s security features. A redesign may be necessary to implement the latest security measures.

How to Redesign:

It’s now clear that we need to redesign our website to beat our competition. You should know that redesigning a website involves several steps to ensure an improved user experience, modern design, and updated content. Here is a general process we follow at Net Craft India for redesigning your website.

Website with a focus on WebStreaks Web Services:


1. Define Goals and Objectives

  • We identify the purpose of your website redesign.
  • Set specific goals such as improving user engagement, increasing conversions, or updating the design.

2. Conduct a Website Audit:

  • We analyze your current website’s strengths and weaknesses and identify high- performing and underperforming pages.
  • Website Audit help us understand user behavior (UX) at your website.

3. Understand Your Audience:

  • Define your target audience to understand your users’ needs, preferences, and behaviors.

4. Competitor Analysis:

  • Analyze competitors’ websites to identify industry trends and best practices.
  • Note what works well and what can be improved.

5. Update Content:

  • Review and update outdated content.
  • Ensure that information is accurate and relevant.
  • Add new content as needed to meet the current needs of your audience.

6. Improve User Experience (UX):

  • Simplify navigation and ensure a logical site structure.
  • Optimize page load times for better performance.
  • Implement clear calls-to-action (CTAs) to guide users.

7. Redesign Visual Elements:

  • Update the website’s overall design to reflect modern trends.
  • Choose a color scheme and typography that aligns with your brand.

8. Integrate Bitstreaks Web Services:

  • If Bitstreaks offers specific web services, integrate them to enhance functionality.
  • This might include content management systems (CMS), e-commerce solutions, or other specialized tools.

9. Optimize for SEO:

  • Conduct keyword research and update content accordingly.
  • Ensure that all on-page elements are optimized for search engines.
  • Implement a proper URL structure.

10. Testing:

  • Test the redesigned website across different browsers and devices.
  • Check for broken links and ensure all forms and interactive elements work correctly.
  • Perform usability testing to get feedback from real users.

11. Launch and Promotion:

  • Plan the launch carefully, ensuring no downtime if possible.
  • We need to promote the new website through various channels, including social media and email.

12. Monitor and Analyze:

  • Use analytics tools to monitor the performance of the redesigned website.
  • Collect user feedback and make adjustments based on insights.

13. Continuous Improvement:

  • Regularly update content and make improvements based on user feedback and changing trends.
Remember redesigning with Bitstreaks involves our team of experienced designers, developers, and content creators, throughout the process.

If you are planning a revamp or redesigning of your website, or web application, you should contact us asap.