Goodwill Fabrics

www.goodwillfabrics.com

Goodwill Fabrics

Revolutionizing supply chains, our initiative sparks transformation with a focus on innovation and sustainability.

Services

Website Design, Website Development, UI/Ux, Shopify, Planning & Architecture, Quality Testing, Performance Marketing

Technologies

Wordpres, HTML, CSS, Photoshop, Swipe Slider, Ajax, Jquery

Team

1 WordPress Developer, 1 UI/ UX 1 Designer, 1 QA Developer

Time

30 Days

Visit Website

Services

Website Development, UI/UX Designer, Figma, Photoshop, Logo Design, Brand Design, Planning & Architecture, Web Strategy

Technologies

WordPress, HTML, CSS, Ajex, Jquery, JAVA Script

Team

2 Developer, 1 UI/ UX Designer, 1 QA Developer

Time

60 Days

About the Client

Overview

Goodwill Fabrics Private Limited, based in Bengaluru, is a renowned custom clothing manufacturer and fabrics export house. With 6 manufacturing factories, 3000+ employees, and over 2000 machines spread across three Indian states, Goodwill Fabrics has been a pioneer in the fabric and garment manufacturing industry. They produce an impressive 3 million meters of fabric monthly, with a strong commitment to quality, ethics, and innovation.

Project Objectives

  • Establish a Global Presence : Create a website that establishes Goodwill Fabrics as a globally recognized brand.
  • Showcase Expertise : Highlight the company’s manufacturing capabilities, product range, and services.
  • User Experience : Ensure a seamless, professional user experience across devices.
  • Lead Generation & Market Expansion : Utilize the website to attract both local and global clients.

Key Features Delivered

  • Product Pages : Clear, detailed product pages showcasing the fabric and garment divisions, with high-quality images and descriptions to attract potential clients.
  • About Us & Global Reach : Highlighted the company’s rich history, ethical production processes, and global reach, with a focus on their 6 factories and 2000+ machines.
  • Lead Generation Forms : Integrated forms throughout the site to capture inquiries, including custom clothing and fabric orders, facilitating direct communication with potential clients.
  • Responsive Design : Developed the website to be fully responsive, ensuring a seamless browsing experience across all devices – from desktops to smartphones.

Our Challenges

Challenges We Overcame

Challenges

Solution

Challenge 1

Presenting a large variety of products and services in a user-friendly format.

Designed a clean, segmented layout with clearly labeled sections for fabric, garment manufacturing, and services.
Challenge 2

Ensuring the website appeals to both local and international clients.

Optimized the content for global markets while maintaining a focus on local strengths and certifications.

The Result

Results Achieved

Enhanced Global Visibility

Increased website traffic by 35%, with a notable rise in visitors from international markets.

Improved Engagement

Average session duration increased by 40%, indicating improved user experience and engagement.

Lead Conversion

Lead capture increased by 20%, with many inquiries regarding bulk orders and long-term partnerships.

Enhanced Brand Recognition

Positive feedback from customers and partners, with the website serving as a key tool in reinforcing Goodwill Fabrics' position as a leading manufacturer.