Cruxweld

www.cruxweld.com

Cruxweld

CRUXWELD – Welding and Cutting Solutions

Services

Website Design, WordPress Development, UI/ UX Designer, Web Strategy, Planning & Architecture, Quality Testing, Performance Marketing, Lead Generation

Technologies

Wordpress, E-commerce, HTML, CSS, Photoshop, Lead Capture Form

Team

1 Wordpres Developer, 1 UI/ UX 1 Designer, 1 QA Developer

Time

60 Days

Visit Website

Services

Website Development, UI/UX Designer, Figma, Photoshop, Logo Design, Brand Design, Planning & Architecture, Web Strategy

Technologies

WordPress, HTML, CSS, Ajex, Jquery, JAVA Script

Team

2 Developer, 1 UI/ UX Designer, 1 QA Developer

Time

60 Days

About the Client

Overview

Cruxweld is a trusted name in welding and cutting solutions, renowned for delivering advanced, efficient, and productive equipment across diverse industries. With an extensive portfolio including manual welding and cutting machines, resistance welding machines, welding automation, and motorized cutting systems, Cruxweld aims to exceed customer expectations by addressing their dynamic and specific needs. The goal was to establish a modern, functional, and SEO-optimized website that would act as a hub for lead generation, facilitate customer interactions, and reflect Cruxweld’s commitment to quality and innovation.

Project Objectives

  • Enhance the website’s user experience (UX) and user interface (UI) for seamless navigation.
  • Implement SEO strategies to boost visibility and organic traffic.
  • Launch a robust PPC marketing campaign for targeted lead generation.
  • Ensure the site is optimized for performance, security, and scalability.
  • Provide ongoing maintenance to keep the site updated and relevant.

Key Features Delivered

  • Website Design and Development : Designed a modern, responsive website with a clean interface tailored to Cruxweld’s industrial audience.
  • SEO : Conducted keyword research targeting industry-specific terms like "manual welding machines" and "welding automation solutions".
  • Lead Generation : Designed lead capture forms and call-to-actions strategically placed across the website.
  • Ongoing Maintenance : Provided regular updates, security patches, and performance enhancements.

Our Challenges

Challenges We Overcame

Challenges

Solution

Challenge 1

Addressing technical SEO gaps for an already established domain.

A comprehensive audit identified issues like broken links, slow page speeds, and duplicate content, which were promptly resolved.
Challenge 2

Managing a large catalog of technical products with varying specifications.

Designed an easily scalable content management system (CMS) to handle product uploads efficiently.

The Result

Results Achieved

Boost in Organic Traffic

40% increase in organic traffic within the first three months post-launch.

Growth in Qualified Leads

25% growth in qualified leads through the website’s lead capture mechanisms.

Lower Bounce Rates

Reduction in bounce rates by 30%, owing to improved UX and faster loading speeds.

Improved PPC Campaign ROI

Significant ROI from PPC campaigns, with CTR exceeding 6% on average.