Aamco Franchise

www.franchises.aamco.com

Aamco Franchise

Increasing Conversion Rate By 120% With New Design For Franchise Website

Services

Web Development, Creative Design, UI/ UX, Photoshop, SEO, Ecommerce, Planning & Architecture, Web Strategy

Technologies

Wordpress, Photoshop, HTML, CSS, Ajex, Jquery, Java Script

Team

1 Wordpres Developer, 1 Wordpres Theme Developer, 1 Testing Developer

Time

45 Days

Visit Website

Services

Website Development, UI/UX Designer, Figma, Photoshop, Logo Design, Brand Design, Planning & Architecture, Web Strategy

Technologies

WordPress, HTML, CSS, Ajex, Jquery, JAVA Script

Team

2 Developer, 1 UI/ UX Designer, 1 QA Developer

Time

60 Days

About the Client

Committed to Enriching Lives

AAMCO is a well-known brand in the automotive aftermarket that started franchising in the early 1960’s. They needed a website that would generate leads for new franchise shops. Bitstreaks Technologies designed a modern website with a simple user flow that would give users a concise overview of AAMCO franchising  benefits and investment costs.

Project Objectives

  • Lead Generation: Increase the number of qualified franchise inquiries through a streamlined form submission process.
  • SEO Optimization: Enhance search visibility to attract potential franchisees actively seeking opportunities in the auto repair sector.
  • User Experience (UX): Build a professional and intuitive website that communicates AAMCO’s franchising benefits effectively.

Key Features Delivered

  • Modern, Professional Design : Clean and visually appealing layout to reflect AAMCO’s industry leadership.
  • High-Impact Content: Detailed sections on franchising support, training programs, and financial benefits.
  • Enhanced Lead Capture : Strategically placed inquiry forms with minimal fields to maximize conversions.
  • SEO and Analytics Integration : On-page SEO techniques to improve rankings for target keywords.

Our Challenges

Challenges We Overcame

Challenges

Solution

Building Trust

AAMCO franchises wanted to create simple and effective user experience, so that only qualified leads fill out the form and leave their contact info.

Bitstreaks worked with AAMCO to understand their business model for franchises and create messaging that resonates with modern prospects.

Ensuring a Smooth User Experience

The old website’s information structure and navigation were confusingfor visitors, resulting in unqualified leads.

Significant effort went into crafting the information architecture for seamless navigation and a clear, visual narrative of key franchise details.

The Result

Results Achieved

Boosted conversion rate increase by 120.8% to 49.03%

Bounce rate decrease by 0.53% to 49.03%

Views per session increase by 12.1% to 1.6

5-Star Customer
Feedback

Parents appreciated the trustworthiness and quality of the products.