Microtek

www.microtek.in

Micotek

We Developed Revolutionizing global presence through modern website design and functionality

Services

Website Design,Website Development, GSAP, SEO, Web Strateg, Planning & Architecture, Qualaity Testing , Performance Marketing, UI/UX Visualization

Technologies

React.js, Next.js, Figma,Photoshop, Swipe Slider, Ajex

Team

2 React Developer, 1 Node js Developer, 1 UI/UX Designer, 1 QA Developer

Time

60 Days

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About the Client

Committed to Enriching Lives

Microtek, India’s leading home UPS brand, has established itself as a trusted name in power backup, solar, and electrical solutions. With 37 years of innovation, the brand has served over 12 crore customers and expanded its presence to more than 29 countries. Microtek operates through 4 manufacturing units and a dedicated team of 2000+ employees, delivering excellence across diverse product categories.

To strengthen its global presence and improve customer engagement, Microtek partnered with us to design and develop a modern, feature-rich website that reflects its leadership in technology and customer satisfaction.Blueastral AI has been at the forefront of digital innovation, offering cutting-edge AI-driven solutions to simplify and elevate content creation.

Project Objectives

  • Global Presence : Create a website that appeals to an international audience while catering to the Indian market.
  • Product Showcase : Build an engaging platform to showcase Microtek’s comprehensive product range.
  • Enhanced User Experience : Design a responsive and intuitive website for seamless navigation across devices.
  • Lead Generation : Optimize the website to generate leads from both domestic and global markets.
  • SEO Optimization : Increase organic traffic and improve search engine rankings for competitive keywords.
Project

Key Features Delivered

  • Comprehensive Product Pages : Dedicated sections for product categories showcasing key features, specifications, and applications.
  • Global Appeal : Integrated country-specific pages for Microtek’s international audience, featuring localized contact details and region-specific offerings.
  • Customer Support Tools : Added features like "Service Center Locator" and "Complaint Registration" to enhance after-sales support.
  • Lead Generation Tools : Integrated Google Analytics to monitor user behavior and refine marketing strategies.
Project

Our Challenges

Challenges We Overcame

Challenges

Solution

Presenting a vast product range in a user-friendly manner.
Developed a visually appealing product navigation menu and categorized products logically for effortless browsing.
Expanding the website’s reach to India and international markets.
Created SEO-optimized content targeting international keywords and added multi-region compatibility for a global audience.

The Result

Results Achieved

Improved
Global Reach

Increased website traffic by 65%, with a notable rise in visitors from international markets.

Enhanced Customer
Engagement

Average session duration increased by 40%, indicating improved user experience and engagement.

Higher Lead
Conversion

Achieved a 50% growth in inquiries through integrated lead capture forms.

Stronger Online
Presence

Ranked on the first page for target keywords like “inverter for home” and “top inverter company”